Theo Paphitis #sbs –


Back in 2014 we were delighted to be selected by Theo Paphitis as one of his #sbs winners. For those of you who don’t know what #sbs is –

Each week, Theo rewards small businesses that tweet him @TheoPaphitis and describe their businesses in one tweet including the all-important hashtag #SBS. Only tweets made in the time slot between 5.00 PM and 7.30 PM each Sunday count.

Every Monday night at 8pm, Theo reviews and chooses his favourite lucky six who are then re-tweeted. As he has over 450,000 followers, this provides a massive boost to the chosen lucky businesses.

The benefits of winning range from increased Twitter followers, to positive media publicity and crucially for many, increased sales! Of course, none of this is guaranteed as it is largely down to perseverance and hard work. A smidgen of luck comes in handy.

As well as this every 12 months we get invited to an exclusive #sbs event – this is where all the previous #sbs winners get together to network, listen to inspirational talks and get to put questions to Theo himself.

On Friday 12th February #sbsevent2016 was held at the ICC in Birmingham.

This was my second event so not quite so nerve wracking as last time. It was wonderful to catch up with old friends (B Organic Skincare, Coombe Mill, Just Bunting) as well as making new ones (Grippy Leads) and finally meeting in person those #sbs winners have have done business with since my winner. (Stamptastic)

After an hour of networking and catching up it was time to hear from the main man himself – Theo! It is always so motivational to hear him talk business and this year he launched an exciting new project – – Soon you will be able to go online and purchase products from his #sbs winners.

After a quick break for lunch it was time for the Question and Answers. Joining Theo on the panel was Holly Tucker MBE, the founder of Not on the High Street and Mike Pickles, founder of Really Useful Boxes. I always take so much away from these sessions as people often ask questions that you wouldn’t have thought of yourself and you can adapt to use in your own business. I did ask a question myself – I won’t go into great detail but despite Theo’s advice I promise I won’t be burning down any shops in the near future 😉

After a bit more networking it was time to grab our goody bags then head out for dinner (more networking) and drinks (obviously more networking). This is great to make friends with fellow #sbs winners in a more relaxed atmosphere – especially once the alcohol gets flowing and when one of those is an amazing magician (yes I’m talking about you Richard) the atmosphere is so much fun. With many people staying the night it really is an extremely social event, especially for those of us who are sole traders so don’t have the luxury of staff parties 😉

I learned and took away so much from #sbsevent2016 that it would be impossible to put it all into one blog so I shall leave you with a couple of little nuggets of wisdom –

Common Sense – not that common

The harder you work, the luckier you get

For those of you who are #sbs winners reading this – see you same time next year 🙂 Those of you who aren’t – getting tweeting – I promise you won’t regret it